I was approached by Christopher Everett, a former GP and the brains behind PregDisk, to create a sales animation to be used at a fertility show in London. The animation was created to show how Pregdisk works and to act as a point of sale tool. We had the idea to keep it simple, and open the animation with a pack shot, revealing the contents, and then the mode of action.

One of my regular clients Video Direct, commissioned a sales video to promote Fit4Less in Farnborough, a nationwide low cost-gym. I shot and edited the video in a very short timescale, a day! The client then sat throughout the afternoon and we edited the video. It was on the web the next morning. Because of the lack of controllable lighting, to give the video a bit more ‘punch’ I added some vignetting and composited this with an ‘Overlay’ screen effect, resulting in a lift of contrast and brightness.